Welcome to the JetFuel fam. We’re so thrilled to have you here! 

Before we go any further, we’d love to introduce ourselves. We’re a bit “different” to other brands, and it’s something we’re super proud of.

We have a pretty remarkable set of values that drives everything we do. 

We believe your greatest asset is your health, and our mission is to help you live and feel your best from the inside out.

We believe we only have one miraculous life which needs living to its fullest

We can do this by caring deeply for ourselves and our planet.  By upholding sustainable, conscious, compassionate ethics, we can give back to those who need it most and in doing so, create a sanctuary in our bodies, in our minds and on our planet, so we can all thrive.

Here’s our guiding north star, our 12 commandments for living a JetFuel life.

We’d love to take you on this journey with us and hope you find some, if not all, resonate with how you view the world.

You’re a miracle. 

The odds of you existing as a human being are 400 trillion to 1. 

So you’re officially a living, breathing miracle! 

Seeing as we’re steadfast believers in miracles, it stands to reason that we believe in you. So, we’ve made it our mission to help fuel your fabulous human body with incredible vitamins and minerals, so you can get on with the amazing business of living your one miraculous life. 

Be your best version in every moment. 

The present moment is all we have. So, rather than mulling over the past, or trying to control the future, make sure you spend as much time as you can in the now. The present is the only place we can make a difference. Be here, in the moment completely; it’s where you can share your gifts and your love. And remember to enjoy all the little things as 2020 showed us, we’re not promised tomorrow.

Always act kindly, not competitively.

We’ve made it our mission to create amazing things from kindness, not competition. While we all value hard work, unwavering commitment and taking on challenges that look impossible, we believe the world we live in is an abundant one, and our purpose is to share the incredible gifts we’ve been given. There’s enough for everyone. Someone doesn’t lose because you won. True grace and joy are what we experience when we share and give freely. That’s what we call success!

Live a life of no regrets. 

We believe in living every day like it might be our last. Every day, we give everything we can to our customers and our families and friends. We always make sure we speak in kindness, never in haste. But we also believe in forgiving ourselves for things we’ve done that we’re not so proud of. Say sorry, fix things if you need to and move on. Making mistakes is part of life, be kind to yourself, and let things go. 

Stay ambitious, dream big. 

We’re kind of big fans of the “Go Big or Go Home” mantra here at JetFuel. We believe it takes as much effort to do something BIG in life as it does to play small. If there’s a chance to challenge the status quo or to rip up the rule book, we’re right there. Thinking big is fun and in our experience, being ambitious often brings real, lasting, impactful change to the world. 

You can achieve anything. 

We believe you can achieve anything in life if you’re truly committed, you genuinely want it, and you’re willing to put in consistent, focussed effort every single day. The journey of 1000 miles starts with a single step. All the pieces fall into place the moment you’re brave enough to start that first step.The universe, god or whichever greater power you believe in, is there to guide you.

Remember daily that it looks like life is happening to you but really it’s happening for you. Never forget this and your life will never be the same. 

You can have it all, just not at the same time. 

Just like we believe there’s enough for everyone; we also think you can have it all, BUT, in the words of the inimitable Madeleine Albright, just not all at the same time. You can be a mother, an entrepreneur, a great friend, a perfect partner, but trying to be all things to everyone all the time is a crazymaking recipe for disaster. You never have to sacrifice what you want in life, but there’s a time for everything. We can’t have it all if we’re trying to do it all at once. Stay focused on one project until you see it through. Oh and just ask for help (a lesson we all seem to learn too late in life).

Only consume the cleanest ingredients.

Respecting our amazing bodies is paramount, and that means we should try to eat and drink the very cleanest ingredients we can. For us, that also means anything else we put on to, or into our bodies should be pure too. It’s non negotiable for 80% of the time. Life is too short to not have a treat day.

Care for our health and the health of the planet.

Since your planet is our planet, each of us must help keep this home our sanctuary for ALL beings. Our sustainable, conscious ethics ensure our values ride on our compassion to give back, and protect the vulnerable. We know this is important to you too.

Live an uncluttered life.

We believe we need better things, not more things. We love living as minimalist a life as possible, so we don’t unnecessarily over-consume, either mentally or physically. We make sure we aren’t contributing to the unsustainable levels of clutter created by post-consumer waste by being mindful of brands we associate ourselves with. 

Never give up. 

We love a good personal development story and are big fans of the Stoics.

One of our faves is the classic Napoleon Hill story about the wild-west prospectors who gave up digging just three feet away from a seam of gold that would have set them up for life. To be fair, they’d be trying for decades without much success, but sadly they let small setbacks get the better of their dreams. 

So, whatever you do, don’t be like them and give up. Always pivot if you’re not achieving your goal. But never, ever give up. Remember, the goal always remains the same, it just sometimes requires a different strategy and possibly a longer timeframe. But just never give up on the goal.

Have we made that super clear? You genuinely don't realise just how close you are to success. Normally the point where most people give up is when they are truly the closest to hitting their goal. It’s a self sabotage thing (but that’s a different story).

Create a healthy routine. Create your real wealth, your health. 

So that’s how we live at JetFuel life.

What do you think? We’ve got some pretty lofty ideals, haven’t we? 

But we stand by everything we say and live and breathe our values every single day. It’s not always easy, but our future, our loved one’s future and the future of our planet depend on us all stepping up to commit to making ambitious changes, based on kindness, so we can all enjoy our real wealth, our health.